Category Archives: Marketing

Authors not Books

By Gerald | Published: February 26, 2010
The phrase “authors not books” speaks to the heart of the human psyche. Humans connect with other people, not information. Its why most commercials star people not products. However, motivating a tribe of passionate re-tweeters* depends on the power of a leader to inspire others. These folks are actually quite easy to find because they [...]
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The Economics of a Web Business

By Gerald | Published: February 20, 2010
Excellent presentation by Dharmesh Shah of HubSpot fame. Surprisingly candid. 60 minutes long and I strongly recommend all 60.
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Google Conversion University

By Gerald | Published: February 19, 2010
Conversion University Help. Online classes to cover analytics, adwords, adsense, website optimizer, and checkout. From google. Bonus! Testing and accredidation to use the Google logos and certifications. Google Analytics | Official Website. Find an authorized consultant, or become one!
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Make an iPhone app

By Gerald | Published: February 16, 2010
It is surprisingly affordable to make an app out of a syndicated content feed: Behold AppMkr
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Behold the power of CSS

By Gerald | Published: February 15, 2010
CSS Zen Garden will display the same site with a different style sheet.
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Beautiful Design – Concert Ticket

By Gerald | Published: February 14, 2010
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Competitor Landing Page

By Gerald | Published: February 14, 2010
Behold an ElDorado (fake stone) landing page campaign.
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Napkin Inspiration

By Gerald | Published: December 13, 2009
Since 1836! This reminds me of Stoneyard.com – America’s Oldest Building Stone, New England Fieldstone.
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